Pastry

Building an e-commerce network for bakeries

The story so far

Having honed their skills building Euroflorist into a leading e-commerce network for floral shops, the founders Magnus Äng and Magnus Noord are now doing the same for bakeries.
The company was launched in Sweden, and entry into Germany marks the start of European expansion. Alongside private individual customers, an exciting new customer segment is emerging: companies sending cakes carrying their logos to business contacts, or with encouraging messages to their employees. As a result, Pastry is addressing a large portion of the growing personalised gift market.

Future potential

We are excited about Pastry’s combination of digital sales and marketing with physical production and delivery of personalised high quality gifts. It’s providing high value to the purchaser, the recipient and the producer.

Magnus and Magnus

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