Adway, an automated social recruitment marketing solution from Sweden, announced today that it has raised a €10 million Series A round from Octopus Ventures and existing investors, Spintop Ventures and Brightly Ventures.

– Since our investment in Adway last year, the team has excelled in so many areas. Continuously improving their platform, international expansion, more and happier customers, but most importantly helped so many talents to find the perfect role. It’s a pleasure working with Adrian McDonald and his team. We’re looking forward to continuing the journey together with Octopus Ventures, says Peter Carlsson, partner at Spintop Ventures. 

Adway’s unique recruitment marketing platform empowers talent and recruitment leaders to attract talent at scale and speed. Their smart technology simplifies talent acquisition processes while building deep, diverse social talent pools, reducing cost per hire and removing reliance on traditional talent attraction and acquisition methods and tools.

Recently recognised as a Core Leader by tech analysts, Fosway Group, Adway has established a strong start since inception in 2018. As a member of the Core Leader zone in the Fosway 9-Grid™, Adway is noted for the highest levels of customer and market performance and provides a strong suite of capabilities for clients across the world — from attraction to hire.

Our sophisticated platform dynamically combines digital and programmatic advertising technology, with branded ad content to continuously discover the most effective journey for each candidate. Our clients see an increase in diverse, relevant applications and can build sustainable talent pipelines that enable them to continue to tell their employer brand stories with reach and resonance. This investment means that we can further develop our automated workflows and speed up the development of our suite of products, intelligence and data-led insights” says Adway’s CEO, Adrian McDonald.

The funding will be used to accelerate and scale Adway’s platform, further develop the product suite and to support continued expansion into international markets. The participation of existing investors in the round, Brightly Ventures and Spintop Ventures, is also a strong indicator of the excitement around Adway’s unique technology and their growth.

– The challenge of accessing and attracting top talent is a growing problem for organisations globally. Intense competition, the growing shortage of talent and traditional job boards losing audiences are all additional factors to this challenge. Millennials and Gen Zs are further relying on social media to build trust with future employers, and the pandemic has allowed companies to embrace flexible working. Adway’s talent acquisition platform combines best in breed digital advertising capabilities alongside deep knowledge of recruitment and talent acquisition. We were deeply impressed with the combined digital advertising and HR-Tech expertise of Adway, with the team’s passion and insight we are confident Adway will take the industry by storm, said Adam Said, Investment Manager at Octopus Ventures in a comment. 

Learn more about Adway