The Jönköping company has quietly grown its pre-seed to $2.7M while enterprise customers across four countries use its voice-first assistant.
JÖNKÖPING, Sweden, August 18, 2026 — Incredible, a Swedish AI startup building a personal voice assistant for Mac and Windows, today revealed it has raised an additional $2M in previously undisclosed funding, bringing its total pre-seed funding to 26.5 million SEK (~$2.7M). The capital comes from Nordic firms Spintop Ventures and Starbright Invest, joined by angels with early stakes in some of the most closely watched companies in tech – Anthropic, Lovable, Legora, and Einride.
They’re betting on an idea with a famously bad track record.
For fifteen years, voice on the desktop has been a graveyard. Siri, Cortana, and a generation of assistants promised we’d talk to our computers — and ended up setting timers and sending messages. Incredible’s founders, Philip Alm and David Bacelj, believe those products failed for a simple reason: the assistants could listen, but they couldn’t act. AI agents changed that. Now the missing piece isn’t intelligence, it’s the interface.
”For forty years we’ve adapted to the computer. We learned its menus, its shortcuts, its rules,” said Philip Alm, co-founder and CEO. ”Voice flips that. You describe the outcome you want, and the computer does the work. The keyboard and mouse had a fifty-year run. We’re building what comes next.”
Incredible calls the approach Vibe Computing: hold a hotkey, say what you want in plain language, and an AI agent carries it out directly on your screen — across any application, including the legacy enterprise systems that were never built for AI. Because the assistant operates at the interface level, the same way a human does, there are no API integrations to build and no backend migrations to fund. It works on the software companies already have.
Born from 300 conversations
The conviction didn’t come from nowhere. Over the past year, the team ran more than 300 discovery calls with companies trying to put AI to work — and kept hearing the same confession: the agents are powerful, but getting them to actually run inside a real organization is brutally hard. McKinsey’s latest State of AI survey backs that up: only 39% of companies can attribute any earnings impact to AI at all. The technology has outrun the way people use it.
This year, Incredible signed an exclusive group of design partners who use the assistant daily in real workflows. Global supply chain company CellMark has deployed it to employees across Sweden, France, Germany and the United States through its AI Taskforce.
”It’s not about taking the work away from us — it’s about boosting everyone,” said Håkan Enhager, VP Global IT and Digital at CellMark. ”We are seeing higher accuracy and better results across the board.”
The investors
The capital comes from operators, existing venture capital firms, and angels with a track record of backing category-defining companies. Incredible’s investors include:
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Magnus Emilson, one of Sweden’s most active tech angels and founder of Visit Group
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Rikard Steiber, Silicon Valley tech executive and AI Angel, founder and CEO of GoodTrust, former President at HTC Vive, and ex-Global Marketing Director at Google
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Daniel Langkilde, co-founder and CEO of Kognic
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Henrik Landgren (ex-McKinsey and Spotify) and Oliver Hildebrandt, co-founders of Gilion
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Fabian Hielte, Neudi & C:o
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Viktor Nord, active tech investor and co-founder of Adway
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Nordic venture firms Starbright Invest and Spintop Ventures
”Every major computing era has been defined by a breakthrough interface — from the mouse to the touchscreen. Voice combined with AI agents is the next leap.” said Rikard Steiber. ”Incredible is building that interface for the future of work.”
”Most companies aren’t short on AI ambition, they’re stuck on the last mile. Incredible works at the interface layer, so teams get value from day one on the systems they already run. No backend rebuild, no integration project.” said Peter Carlsson, Partner at Spintop Ventures.
About Incredible
Incredible is a context-aware voice assistant that does tasks directly on your computer across your browser, your files and your apps. The company is pioneering Vibe Computing – a voice-first way of working, where teams execute work across all their apps simply by speaking. Co-founded by Philip Alm and David Bacelj, Incredible is based in Jönköping, Sweden. Learn more at incredible.one.
About Spintop Ventures
Spintop Ventures is a Nordic early-stage venture capital firm investing in innovative, software-based technology companies. With a strong track record in enterprise software and deep-tech, Spintop supports founders in building scalable global businesses with sustainable impact.
Media contact
Yesith Thomas, Marketing & PR
Email: yesith@incredible.one
Phone: +46 76-0585208