Peter Carlsson

I spent over a decade as CEO of PriceRunner, one of Europe's leading price comparison sites and now part of Klarna. By staying true to our mission – helping users find the best deals – we grew to a +250 MSEK business with healthy margins and expanded into new markets, while many international competitors struggled. Along the way the company was acquired three times, which, combined with a fast-moving market, kept me and my team learning constantly.

The lesson I bring to every founder conversation: keep experimenting, but stay anchored to the long-term goal rather than quick financial wins.

After PriceRunner I made a number of angel investments and worked hands-on with start-ups, with board roles at Insplanet, Vendre and Clearlii, among others. Earlier in my career I held roles at Unilever, Accenture and Antula Healthcare, and before that I ran my own business selling tennis accessories. Once upon a time I also worked together with Spintop partner Finn as a ski guide in the Alps.

I've been involved with Spintop since Fund II, first as an investor and advisor to portfolio companies, and as a full-time Partner since Fund III.

Outside work I play bridge (former Swedish Champion), padel and golf.