Spintop Ventures’ portfolio company Cambri, the AI consumer insights and innovation platform used by household food and beverage brands such as Carlsberg, Coca-Cola, and Nestle, has closed a new funding round with two new investors Octopus Ventures and S4S Ventures.
Cambri exemplifies the power of applied AI, delivering unprecedented predictive accuracy that transforms product innovation and reduces the risks of failure. In a crowded AI landscape, they stand out by providing real, actionable insights that help brands confidently bring successful products to market. We’re proud to continue supporting Cambri on their growth journey alongside leading investors who recognize the enormous potential they bring to the market research industry.
Octopus Ventures (one of the UK and Europe’s largest VCs) and S4S Ventures (co-founded by Sir Martin Sorrell) join existing investors The 98 (co-led by former Nielsen US President Lynda Clarizio), OpenOcean, and Spintop Ventures, who also participated in the round
Cambri’s transformational AI technology addresses a major industry problem: the high failure rate of product launches. The new funds will be used to scale Cambri’s operations to meet the enormous opportunity and demand within the market research industry.
“Cambri is redefining how consumer insights drive innovation success. We’ve experienced rapid international growth and attracted many of the world’s leading consumer brands as customers. The new funding from these two experienced investors underscores the dramatic value our proprietary AI models drive for our customers, and will significantly support our expansion.” says Ben Harknett, Cambri CEO.
Traditional market research, consumer insights, and prediction models are outdated, static, and notoriously inaccurate, typically delivering just a 40% prediction accuracy. This means brands waste time and resources developing and launching products that consumers don’t need. By contrast, Cambri’s proprietary AI engine not only predicts the likelihood of a product’s success but also provides actionable insights to help improve products before launch. Cambri’s AI models are 2-3 times more accurate than traditional methods, enabling its customers to regularly achieve over 80% prediction accuracy for product launch success – contributing to Cambri’s 146% year-over-year ARR growth.
”Cambri really excels at providing timely and innovative research solutions across the innovation cycle. They’ve really helped us increase speed to deep and very actionable insights and I’m looking forward to continuing to grow our partnership. Everyone says you can only pick 2 from good, fast, and affordable…with Cambri, I get all 3,” says Billy Fletcher, Global Director of Human Insights for Emerging Categories, The Coca-Cola Company.
About Cambri
Cambri is a Nordic-based technology company founded in 2018. Its team consists of dedicated academics, technologists, product developers, data scientists, innovators, and insights professionals. Cambri’s mission is to help consumer brands avoid launching products that do not meet consumers’ true needs. With the help of Cambri, all brand and product teams can innovate in an iterative test-and-learn manner and be confident in bringing only purposeful and long-lasting brands, products, and services to market.