• Fund: Spintop II
  • Co-investors: Acton Capital, Addventure, Momentum Partners
  • CEO: Sebastian Heinrichs

Freska is an online on-demand home cleaning service. Freska delivers top quality cleaning services with total flexibility for the customer to decide on the service, select a time and a cleaner of choice through an easy-to-use online interface. However, Freska does not only clean homes, it creates real jobs. All Freska cleaners have been subject to a thorough recruitment process followed by training. They are all skilled professionals and core members of the Freska team, knowing that they will earn a good living from their job.

The home online on-demand home cleaning services market has proven to be quite difficult and there are numerous examples of failed companies in the Nordics and across Europe. However, the market for home cleaning services is large and growing, although fragmented. With an obsessive attention to service quality and process optimization, together with strong values forming a coherent company culture, Freska has rapidly taken a lead in the Finnish and Norwegian markets. However, the company is still just scratching the surface of the market opportunity and the plans for the years to come is to continue to grow rapidly in the Nordic region.