During my 10+ years as CEO of PriceRunner, one of Europe’s leading price comparison sites, we experienced so many positive things by staying true to our mission; empowering our users to find the best deals. While many international competitors had challenges PriceRunner grew to a +250 MSEK business with very healthy margins, including expansion into new markets. Always try new things, but keep the focus on the long term goal, rather than quick financial wins, is something I always try to bring to the table when discussing with start-ups.
During my years with PriceRunner the company was acquired three times, that together with a rapidly changing environment presented me and my team with ongoing exciting challenges and new experiences.
After PriceRunner I invested in and worked with start-ups together with board assignments at Insplanet, Vendre and Clearlii.
Prior to PriceRunner, I worked for Unilever, Accenture, Antula Healthcare and had my own business selling tennis accessories. Once upon the time I also worked together with Spintop Partner Finn as a ski guide in the Alps.
I’ve been involved with Spintop since fund II as an investor and advisor to portfolio companies before joining as a full-time partner in fund III.
In my spare time play bridge, hoping to defend my title of Swedish Champion in 2021, pdl and golf.
Motto: “Better to make mistakes than do nothing at all”
Education: BBA Jönköping International Business School