Spintop invests in Swedish retail tech company Impulso, together with German VC 42Cap. Impulso is a data platform providing full transparency for fashion brands, retailers and agents/wholesalers to optimize sell-through and eliminate waste – to the benefit of the business and the planet. The company is founded by fashion industry veterans Mathias Olsteg and David Thunmarker, using tech to finally solve a fundamental problem they have struggled with throughout their careers.
Impulso, the fast-growing platform revolutionising how fashion brands and retailers share data, announces a €6 million seed funding round. The investment is led by Munich-based 42CAP, with participation from Spintop Ventures and continued backing from existing shareholders.
Founded in 2022, Impulso was built to solve a fundamental problem in the fashion value chain: that brands lack data on how their products perform at individual retailers.
“Our flagship tool, Product Tracker, gives brands instant visibility into sell-through and inventory data, reducing overproduction, improving demand forecasting, and enabling more profitable, sustainable partnerships with retail partners”, says David Thunmarker, newly appointed CEO and co-founder of Impulso.
David Thunmarker has previously served as CEO of Swedish fashion brands Tiger of Sweden and Oscar Jacobson, and has thorough knowledge of the industry’s challenges.
”This isn’t about adding another dashboard, it’s about fundamentally transforming how the fashion industry operates. Impulso creates a new standard for how brands and retailers collaborate. We’re proud to see our platform already delivering measurable value across Europe”, says David Thunmarker.
Mathias Olsteg also has a lengthy background in the fashion industry, including serving as Head of Purchasing for several departments at the iconic Swedish department store NK during the 1990s.
“Back then, we collaborated closely with the brands in a way that doesn’t exist today. We sat down with our brands every week, shared sales reports, and made decisions on how to optimise sales and the assortment. This way of working is the foundation of Impulso’s innovation. What we did manually at NK in the ’90s, we can now do at scale through Impulso,” says Mathias Olsteg, Founder and CSO.
The funding will enable Impulso to scale its European operations, expand its customer base, and accelerate product innovation, focusing on enhancing AI capabilities and developing embedded fintech capabilities.
“What impressed us about Impulso is the combination of deep industry knowledge and international perspective within the founding team. They’re not just building software — they’re solving a global challenge they’ve personally experienced,” says Thomas Wilke, General Partner at 42 CAP.
“At Spintop, we’ve backed several successful Nordic retail tech companies, and Impulso is a strong next step in that journey. Their platform unlocks real-time data flows between brands and retailers, and we see huge potential to layer AI-driven predictive insights on top,” says Finn Persson, Partner at Spintop Ventures.
Several leading brands and retailers are already scaling their operations with Impulso:
“Partnering with Impulso’s Product Tracker will transform how we work with our retail partners,” says Luca Roda, CEO of Italian fashion brand Jacob Cohën S.p.A.
“Impulso is a blueprint for the future of brand–retailer collaboration. We’re excited to scale internationally using their tools,” says William Follestad, CEO of Nordic retailer Follestad A/S.